Under Armour is about to release its most expensive shoe ever, but there's still a gaping hole in the brand's lineup

Air Jordan Rare Air Black / Varsity Red-Cement Grey Basketball S
Under Armour is about to release its most expensive sneaker yet.
The ArchiTech Futurist is a running shoe incorporating the company's technological advances thus far, "weaving together Under Armour's past, present, and future of changing the way athletes dress."
One of those innovations is the center-mounted quarter zipper that allows the "speedform" upper to mold to your foot.
The shoes actually use a compression system instead of traditional laces to keep your foot secure. As part of that, the rear of the shoe is open.
Underfoot, the shoe has a 3-D printed midsole that "provides
infinite cushioning and support."
At $300, the ArchiTech Futurist is the most expensive shoe Under Armour has ever released, indicating the company is looking upmarket with its footwear ambitions. This mirrors the brand's push with its pricey Under Armour Sportswear line, a line of sports-inspired clothing. UAS was priced a little above its athleisure competitors, and Under Armour could be doing the same with this shoe. 

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