Nike’s Vice President of Innovation Kathy Gomez Helps Keep the Air Max Relevant

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      On March 26, Nike celebrated its annual Air Max Day, honoring one of the most beloved sneaker series of all time. Special Air Max pop-up locations in four major cities were set up across the U.S., to present the rich history of the sneaker, as well as the future of the Air Max shoe design, with its Nike Sneakeasy locations.
In conjunction with this year’s Air Max Day, Nike also celebrated the 30th anniversary of the Air Max 1 sneaker. Known for changing the game with its innovative design and helping push sneaker culture forward, the Air Max 1 still remains a classic after all these years. The brand looked into the future of the Air Max series with a next-generation silhouette, the Nike Air VaporMax. Constructed with a Flyknit upper and an air bubble cushioning system, the VaporMax has been one of the most highly anticipated sneakers since images of the shoe surfaced on the internet a few months back.
During a recent visit to Nike’s Sneakeasy pop-up location in New York, XXL got a chance to check out the Nike’s Air Max activation featuring a mix of retros, remixes and innovations. In addition to checking out the Swoosh’s pop-up shop, XXL spoke with Vice President of Nike Innovation, Kathy Gomez, to discuss the legacy of the Air Max series, the latest VaporMax release and the future of the historic sneaker line. Check out the interview below.

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